Retail industry is dynamically changing to adapt to current market trends and changing consumer’s preferences. Integration of trending technologies in brick and mortar store is essential to keep consumers engaged and offer seamless shopping experience. Industry experts are using ‘omnichannel retail strategy’ as the powerful tool to outweigh their competitors and go ahead in the race for innovation. Retail industry experts analyze lifestyle of consumers and predict that the usage of AR, IoT and AI would increase in the near future.